THE LAST GENERATION

THE AUTHOR

Steffan Postaer is Chairman and Chief Creative Office at Euro RSCG, Chicago. A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints. While he has accumulated numerous industry awards for this campaign, the author recognizes it is merely advertising and hopes you will read his book anyway. Ironically, given the story, he has three children.